1. Set defined goals for your business blogging.
2. Build a blog component into your current website.
3. Invest in your blog user experience & design.
4. Install Google Analytics to measure results.
5. Your blog posts should not be fluff.
6. Make a list of topics you feel confident writing about.
5. Your blog posts should not be fluff.
6. Make a list of topics you feel confident writing about.
7. Alleviate blog writer’s block by exploring these areas:
8. Use a blog topic generator tool.
9. Develop and use an editorial calendar for blogging.
Some information that you may want to include on your editorial calendar:
- Publish Date
- Author
- Keyword
- Topic / Content details
- Headline / Title
- Link to working document (if your are using an online editor)
- Link to published post
- A column for each avenue you will promote on (social media networks, email blasts and outreach, etc.)
10. Find the right keyword phrase for your blog post.
11. Create blog posts that are 1,500 words or more.
12. Write “how-to” blog posts, with ordered steps.
13. Write blog posts focused on case studies.
When writing case study blog posts, include credible data, images and process.
Consider even adding important quotes and testimonials from people involved.
14. Write blog posts with numbered tips or guidelines.
15. Write blog posts that are long lists.
16. Deep dive into your blog content, to create more blog content.
17. Break up blog content to increase readability.
18. Emphasize key points in a blockquote or italics/ bold.
19. Always add images that support your story.
20. Use images and graphics that you have rights to, or are royalty-free.
If you cannot hire or contract a designer because of cost, it’s still better to source fresh imagery–rather than Google search and lift it from someone else.
21. Create a unique image for your social media posts.
You’re going to be promoting your blog content heavily on social media, and adding an image will increase engagement.
21. Create a unique image for your social media posts.
You’re going to be promoting your blog content heavily on social media, and adding an image will increase engagement.
23. Don’t be boring with your headline, but keep it simple.
24. Write your blog post headline, then analyze it!
Still wondering whether the title for your article is the right mix of words, or has a clear message?
25. Get Yoast installed, if your site uses a WordPress blog.
26. Add social sharing buttons to your blog posts.
Social proof can drive readers to also share your content.
Put the recognizable social network buttons at the top and at the bottom of your post, giving multiple opportunities to share.
You’ll see that ours also float on the left side, for desktop users reading this.
Choose 3-4 social networks to increase the likelihood of a share, but not too many more or it can look cluttered.
Of course, you’ll base your social media network choices on where your target audience spends the most time.
27. Allow readers to tweet content within a blog post.
28. Post one to two blog articles a week.
29. Check spelling and grammar on your blog posts.
30. Proofread and edit your blog post.
31. Fact check your blog post to make sure all statements are true.
You’re sharing this with the public, and your reputation is at stake.
Go through your post and ensure it is accurate…100%.
Attribute any quotes or original content from another source, with a footnote or hyperlink back to them.
32. Post your blog on Monday or Thursday mornings.
33. Email your subscriber list with the latest blog post.
34. Email your blog post to the people that are mentioned.
35. Submit your blog post to popular bookmarking sites.
36. Submit your blog post to niche bookmarking sites
37. Promote blog posts over time.
38. Respond to blog comments and questions.
39. Repurpose your blog content.40. Don’t give up on blogging!
You may not see immediate results.
Or you may get frustrated when your comments are at zero.
And you may think your hard work is being pushed out into a field of crickets.
Consistency and commitment are incredibly important.
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